Location: Area Information

Prime Location

With a commercial core totaling 1,200 acres of multiple commercial uses, the trade area for Prasada is broken into a primary trade area (market served by community and neighborhood-oriented retail) and the total trade area (regional-oriented retail). The primary trade area extends from Pinnacle Peak Road south to Camelback Road, with eastern/western boundaries being driven by land barriers — the Agua Fria River and White Tank Mountains respectively. The total trade area extends more to the north/northwest into Wickenburg and surrounding communities due primarily to the access provided by Loop 303 and Grand Avenue/US Highway 69.

Who Lives Here?

Population in the primary trade area is 196,334, projected to increase to 251,660 by 2014, a 28.2% increase. Within just 5 miles, there are currently 107,258 residents.

Once primarily noted for retirement communities, the recent developments within Metropolitan Phoenix gave rise to more family-oriented, master-planned communities. The median age of 39.7 is expected to change over the next few years as this trend continues. In addition there is a high percentage of home ownership within the trade area at 70%.

Average income within the total trade area is moderate at $67,106 with 30% of the trade area comprised of affluent households earning $75,000+. It's important to note that incomes closer to Prasada are higher than the trade area as a whole; within a 5-mile radius to Prasada, the average income is $71,496.

The Surrounding Area

Ideally positioned on the Loop 303, the primary loop around the west and north side of the Phoenix market, the 303 AutoShow at Prasada, planned hospital/medical campuses, office community and supportive daytime employment, and varied retail offerings will provide opportunity for Prasada to have regional market draw as the project unfolds due to market demand.

While the City of Surprise is currently 102 square miles, the city's general planning area is 309 square miles, giving way to tremendous growth in residential and commercial development over the next 20 years.